Sea Soul Blessings

Name: Pippa Best

Current actions:

• No plastic bags, only paper
• Reusable and recycled display materials
• Recycled tissue paper wrapping
• No stickers
• Cardboard packaging
• Dissolvable bio-packaging peanuts
• Cards are cardboard and 100% recyclable
• Mini book is plastic-free and printed on 100% recycled paper
• Source from plastic-free and ethical suppliers
• Staff actions: refill water bottles and coffee cups, re-useable bags, plastic free shopping, soap bars

Community Ally Actions

• Attend Plastic Free Penzance beach cleans
• Raise awareness through website and social media
• Ethical gift guides
• 10% of sales go to SAS
• Aim to deepen the community’s connection to nature & work to protect it

Proposed Actions:

• Reprint bigger sets of postcards laminate/plastic free and from recycled materials.
• Shift to water-based inks
• Cut down pen use and swap to pencils where can
• Work towards giving 50% of net profits to environmental causes, and to act as a role model for a sustainable way to do business
• 2020 environmental campaign
• Virtual meetings to cut travel

“We make mindfulness cards and gifts inspired by the sea. Nature is our inspiration – our cards use the sea as a source of greater calm, confidence and clarity, boosting the wellbeing and self-compassion of those who use them. So naturally, we want to protect our environment in every way that we can.

“As a sea swimmer in Penzance, I find myself walking or swimming through single-use plastics most days, and although we regularly beach clean as a family, it’s an uphill struggle. I know we need to stop the problem at its source.

“In recent years, my family and I have cut down on single use plastics in my home life, and it was really important for me to do the same in this new business. I have two young children who are passionate advocates for the natural world, and I want to ensure that our planet continues to support them and others as they grow up.”