Pure Nuff Stuff

Name: Emily Kavanagh

Actions to Date:

• Soap wrapped in paper or in card boxes
• Solid shampoo bars
• Use glass jars for creams
• Swapped to paper bags for products which previously were in plastic
• Challenging suppliers to find alternatives to plastic wrapping
• Stock biodegradable glitter
• Added option to the website so people can choose to have their orders packed without any plastic
• Online orders are sent in cardboard boxes, filled with cornstarch packing peanuts and sealed with paper tape
• Sell reusable linen fruit and vegetable bags
• Plastic-free cotton buds
• Bamboo toothbrushes
• “Naked” products – with no packaging at all

Proposed Actions:

• Working towards all online orders being plastic free as standard
• All new products will be developed with environmental impact in mind
• Thinking about logistics of refill option for their most popular products

“Due to the nature of the business, it’s difficult to be completely plastic-free but where we have managed to make changes the response has been fantastic. We’ve seen 87% of customers choose to have their online orders packaged without plastic since the option was added to the website and have struggled to keep up with demand for our hair & body bars.

“I think the campaign has been so successful because it’s tapped into a collective frustration at the lack of action from people in power. As consumers, we all have the power to make a difference by taking responsibility for our own choices.”

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